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Cummins Inc. Product Marketing Manager- 产品市场经理 in Wuxi, China

Product Marketing Manager- 产品市场经理

Description

  • Leads the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.

  • Support VPI (value package introduction) project as a core team member to input VOC, VOB, volume forecast and target customers and target segments information

  • Participates as a representative of Marketing on 5 year simulation and annual operation plan

  • Participates in continuous improvement activities as the marketing function representative.

  • Coaches less experienced marketing specialists.

  • Manages or lead market research to understand market trends and potential and product applications and MI & CI in identified markets; uses market research to inform business decisions and priorities.

  • Price analysis of existing products and pricing of new products

  • Lead or support sales and marketing teams in exploring e-commerce sales and digital marketing channels

Competencies:

  • Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.

  • Business insight - Applying knowledge of business and the marketplace to advance the organization’s goals.

  • Interpersonal savvy - Relating openly and comfortably with diverse groups of people.

  • Persuades - Using compelling arguments to gain the support and commitment of others.

  • Builds effective teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

  • Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.

  • Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

  • Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.

  • Gap Analysis And Inference - Collects data by speaking to stakeholders, benchmarking, or other method to compare and contrast gaps between current state and desired state (e.g. product capabilities, customer requirements, etc.); infers directional steps needed to reach desired state; making recommendations, as appropriate.

  • Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers’ or stakeholders’ needs or expectations or to provide value.

  • Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.

  • Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.

Qualifications

Education, Licenses, Certifications:

  • College, university, or equivalent degree in Marketing, Sales, Business Administration or finance related subject required.

Experience

  • Strong experience required, including supervisory experience.

  • Strong knowledge of pricing, MI & CI research required

  • Strong experience of pricing, MI & CI and new product development would be preferred

Job MARKETING

Primary Location China-Jiangsu-Wuxi-China, Wuxi, CGT China, Ltd - Xinrong Road

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting May 13, 2020, 7:33:41 AM

Unposting Date Ongoing

Req ID: 200000V0

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