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Cummins Inc. Marketing Manager - 市场经理 in Wuxi, China

Marketing Manager - 市场经理

Description

  • Using broad marketing functional skills, implements the marketing strategy for an identified product line or geography. Manages multi-cultural teams to successfully achieve and exceed business goals.

  • Implements the global marketing strategy in identified product line or geography.

  • Implements medium-term and annual marketing plans; identifies barriers to success and develops solutions for smooth execution of the plan.

  • Manages ongoing market research to understand market trends and potential and product applications in identified markets; uses market research to inform business decisions and priorities.

  • Leads marketing efforts for value package marketing activities to create a comparative advantage and meet profitability goals.

  • Leverages the competencies in the global marketing team, and represents identified product line or geography in global marketing initiatives.

  • Translates the global brand strategy for the identified product line or geography.

  • Provides management, direction and development to a multi-cultural marketing team which may be based in several locations.

  • Manages marketing and sales systems and processes including the customer satisfaction measurement process.

  • Leverages relevant channel staff, knowledge, or processes; integrates Voice of the Customer into marketing plans.

  • Coaches and motivates marketing staff; provides guidance and direction on problems and issues; delegates works assignments considering employee skills and development needs.

Qualifications

  • Balances stakeholders - Anticipating and balancing the needs of multiple stakeholders.

  • Business insight - Applying knowledge of business and the marketplace to advance the organization’s goals.

  • Interpersonal savvy - Relating openly and comfortably with diverse groups of people.

  • Persuades - Using compelling arguments to gain the support and commitment of others.

  • Builds effective teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

  • Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.

  • Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

  • Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.

  • Gap Analysis And Inference - Collects data by speaking to stakeholders, benchmarking, or other method to compare and contrast gaps between current state and desired state (e.g. product capabilities, customer requirements, etc.); infers directional steps needed to reach desired state; making recommendations, as appropriate.

  • Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers’ or stakeholders’ needs or expectations or to provide value.

  • Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.

  • Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.

Education, Licenses, Certifications

  • College, university, or equivalent degree in Marketing, Sales, Business Administration or related subject required.

  • This position may require licensing for compliance with export controls or sanctions regulations.

Experience

  • Strong experience required, including supervisory experience.

  • Strong knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.

with solid marketing & relevant industry experience, MBA will be a plus.

Job MARKETING

Primary Location China-Jiangsu-Wuxi-China, Wuxi, CGT China, Ltd - Xinrong Road

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Oct 13, 2020, 9:52:08 AM

Unposting Date Ongoing

Req ID: 200002G4

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