Cummins Inc. Marketing Communication Manager- 市场传讯经理 in Beijing, China
Marketing Communication Manager- 市场传讯经理
Responsible for managing specific communications projects, programs, or initiatives.
Supports communications projects and events as they relate to assigned area.
Analyzes and understands key performance metrics including web metrics and surveys.
Supports the management of internal and external communications including press releases, video, newsletters, and corporate presentations.
Manages the communication activities including technical and/or promotional material writing, product manuals, brochures, etc.
Interacts with business partners to develop and implement integrated communication plans.
Supports the brand communication research and supports the brand strategy and guidelines.
Coaches and mentors less experienced Communications Specialists; may supervise less experienced Communications Specialists.
Skills – Leadership: Identifies and implements effective processes and procedures for accomplishing work. Ability to create an atmosphere in which timely and high quality information flows smoothly between self and others; encourages the open expression of ideas and opinions. Ability to analyze issues by gathering relevant information systematically and considering a broad range of issues or factors. Ability to develop plans that are thorough, realistic, and effective in meeting goals. Ability to manage the performance of self and others through the use of structured tools and effective delegation.
Skills – Technical: Knowledge of media production, communication, and dissemination of techniques and methods. Ability to create an overall message for consistent communications related to a specific topic. Ability to manage the entire process of the creation of marketing collateral, including brand positioning. Ability to coach suppliers on how to be acceptable/better suppliers to Cummins. Ability to plan sequenced tasks and assignments with appropriate allocation of resources. Ability to effectively and clearly communicate in both written and verbal means. Ability to anticipate customer needs and take action to meet these needs.
Ability to develop graphics, images, or other elements from an idea, words, or an engineering model.
Education, Licenses, Certifications
College, university, or equivalent degree in communications, journalism, or a related subject required.
Intermediate level of relevant work experience required.
Primary Location China-Beijing-Beijing-China, Beijing, CUMMINS HQ
Job Type Experienced - Exempt / Office
Recruitment Job Type Exempt - Experienced
Job Posting Apr 26, 2019, 8:39:40 AM
Unposting Date Ongoing
Req ID: 190001PM